Eric"Smitty" Smith has been local in the Lansing, MI community for 17 years and is a marketing & advertising professional and entrepreneur at heart. Eric brings leadership, charisma, and unique advertising strategies & designs to Smith Advertising clients.
With a specialization in Social Media Marketing & Advertising, Eric works with his clients to develop successful online campaigns. The goal is always to deliver an effective message that triggers interest from the clients target market. Business owners, non profit organizations, associations, and municipalities all can benefit from Social Media Marketing.
Eric holds a Bachelor’s Degree in Marketing from Michigan State University and his passion for his work has resulted in increased community awareness, growth, and increased sales for Smith Advertising Clients.
Our Associates
Justin Caine - Video Editor
Justin's passion for video, especially post-production, started in 2001, at Haslett High School. He worked for the school TV station, TV 25, run by Brian Town. In 2002, as a senior, Justin helped TV 25 become nationally recognized for excellence in television.
After high school, he attended Lansing Community College, majoring in Applied Sciences - Media Technology. During that time, he interned twice, once for a local production company, Cheeney Media Concepts², and also for a local CBS affiliate, WLNS TV 6 in commercial production. After graduating, Justin started working for WLNS TV 6 as a production assistant, and at Michigan Radio Network as a board operator.
In 2008 Justin started handling all of the video production and editing for Smith Advertising Intl. He has produced a number of pieces and kept clients extremely satisfied.
Johanna Bennetts - Graphic Designer
Johanna fell into graphic design by accident while working for a national accounting firm as the receptionist. After answering the phone for a couple years, she taught herself graphic design software and started doing small personal projects for coworkers. Shortly thereafter, the hobby became a career when Johanna started doing full time graphic design work for the accounting firm and continued to do so for ten years.
Since then, Johanna has enjoyed working with various churches and parachurch ministries in Iowa, Illinois, South Dakota and Michigan. She is currently working with Smith Advertising International with the goal of helping its clients achieve success in marketing.